The London Knights are going with a new old look for their upcoming OHL season. The hockey club unveiled their logo design this week (Aug 12) and it’s a hat tip to the previous generation of hockey greats to play for the city.
Director of Branding & Communications Ryan Starr told myFM the inspiration behind bringing the early 2000s design back came from last year.
Starr says the new look Knights honours the history and ushers in the future of the team.
Next Monday (aug 19) they’re releasing new team jerseys featuring the logo, and Starr said you can follow along London Knights social media as they are teasing the design every day leading up to the unveiling.