A new study from Blue Cross® reveals that financial pressures and global uncertainty are changing the way Ontarians travel, with many choosing to explore closer to home. The 2025 Blue Cross® Travel Study found that 81 per cent of Canadians have adjusted their travel plans due to rising costs, and Ontario residents are among the most impacted.
Higher prices, a weak Canadian dollar, and the threat of tariffs have made travel less affordable. Over one-third (37 per cent) of Ontarians are seeking cheaper accommodations, while 36 per cent are travelling during off-peak seasons to cut costs. Nearly one-quarter (23 per cent) are choosing destinations within Ontario to save money, supporting local businesses in the process.
Anti-tourist sentiment is also driving travellers away from international destinations. The study found that 83 per cent of Ontarians have encountered restrictions such as Airbnb bans and tourist taxes. As a result, more than a quarter (27 per cent) are opting to travel at quieter times to avoid these challenges.
With nearly half (48 per cent) of Ontarians now less likely to visit the U.S. following the recent election, local tourism could see a boost. As tariffs loom and expenses rise, supporting local destinations is becoming a more attractive and cost-effective option for Ontarians.
Written by: J. Goden
